Beginner Friendly · 7 Days · Free Tools Only · Ready-to-Pitch Guarantee
Your First AI Client in 7 Days or Less
No tech background. No paid tools. No fluff. One skill per day — and by Day 7 your profile is live, your portfolio is ready, and your first proposal is sent.
Used by 1,000+ learners
Avg. first client in 9 days
£0 to start. £100–500/month realistic
Free tools only
7Days
6Skills
£0Cost
48hFirst pitch
"I'm not technical."
Good. This course was built for non-technical people. No code. No jargon. Just clear steps.
"I don't have time."
1–2 hours a day. Do it before work, at lunch, or after dinner. Day 7 is your launch day.
"AI is too complicated."
You already use Google. AI tools are simpler. This course proves it in the first 20 minutes.
Day 1 of 7
Write prompts that actually work
Prompt engineering is the most in-demand AI skill on freelancing platforms right now. Learn the fundamentals today and start building immediately.
Today's income outcome: By end of Day 1 you'll have a reusable prompt template — your first portfolio asset. Clients pay £15–40 for a pack of these. You'll build one today for free.
The 4 building blocks of a good prompt
Role
Who is the AI?
Set a persona so the AI knows what expertise to draw from.
Task
What should it do?
Be specific — "write", "summarise", "list", "rewrite".
You are a conversion copywriter for e-commerce brands. Write a 3-sentence product description for a handmade soy candle targeting eco-conscious women aged 25–40. Tone: warm, natural, aspirational. End with a one-line call to action.
Pick your niche — specialists get clients faster than generalists
Fiverr and Upwork are search engines. "AI content writer" returns thousands of results. "AI content writer for wellness brands" returns far fewer — and those clients convert faster because you speak their language. Pick one niche to lead with. You can expand later.
Wellness & Health
£15–60/project
Yoga, coaches, supplements, nutritionists
E-commerce
£20–80/project
Shopify stores, Amazon sellers, boutiques
Restaurants & Cafes
£10–40/project
Local businesses, chains, food brands
Coaches & Consultants
£30–120/project
Business coaches, life coaches, freelancers
Property & Real Estate
£40–150/project
Estate agents, landlords, property managers
SaaS & Tech
£50–200/project
Startups, software companies, apps
Your niche — ready to use on Upwork and Fiverr
Today's exercises
Exercise 1
The rewrite challenge
Take a weak prompt ("write an email") and rebuild it using Role, Task, Context, Format. Compare outputs side by side.
Try in Claude or ChatGPT
Exercise 2
Tone switching
Write the same product description 3 times — formal, casual, luxury — by changing only the tone instruction.
Try in Claude or ChatGPT
Exercise 3 · Portfolio
Build a reusable template for your chosen niche
Create a prompt template for the niche you selected above. A wellness brand caption, a product description, a restaurant post. Make it repeatable — this is your first paid deliverable.
Save to Google Docs
Day 1 checklist
I understand Role, Task, Context, and Format
I completed the rewrite challenge
I practised tone switching
I picked a niche to lead with
I built a reusable prompt template for my niche and saved it
48-hour client move
Message one person today — a local business, a friend who runs a brand, or a LinkedIn contact in your chosen niche — and offer to write them 3 free prompts for their business.
You're not selling anything. You're starting a conversation. One in five will ask what else you can do. That's your first lead.
Day 2 of 7
From good prompts to sellable skills
Prompt chaining, system prompts, and few-shot examples — then package everything into a service ready to pitch today.
Today's income outcome: A custom AI assistant setup (system prompt) is one of the most requested services on Upwork right now. You'll build one today. Freelancers charge £50–150 for this. It takes 30 minutes once you know how.
3 advanced techniques — click each to expand
Technique 1Prompt chaining
▶
Break complex tasks into a sequence of smaller prompts — each feeding into the next. This is how professional prompt engineers work.
Step 1 → "List 5 pain points a busy freelance designer faces with client communication."
Step 2 → "Using pain point #3, write a 3-sentence email opening."
Step 3 → "Rewrite that email in a more urgent tone, under 80 words."
Technique 2System prompts
▶
A system prompt is a persistent set of instructions given before the conversation starts — programming the AI's personality and rules for a specific client.
SYSTEM: You are a customer support agent for Bloom Skincare. Always respond warmly. Never mention competitors. Keep replies under 100 words.
USER: My order hasn't arrived — what do I do?
How a client uses a system prompt — 2 practical options
Option 1 — Manual daily use. The client opens Claude or ChatGPT each morning, pastes the system prompt at the top of a new chat, and uses that session to draft replies. Every response stays on-brand because the instructions are already loaded.
Option 2 — A saved custom assistant. Both ChatGPT and Claude let you save a system prompt permanently inside a "custom assistant" or "project." The client sets it up once. This is exactly what you set up for them as the freelancer — which is the service you are selling.
How to practise:
Pick a fictional small business, write their system prompt using Role, Task, Context, and Format, then set it up as a saved Claude Project or custom ChatGPT. Test it with 5 different customer questions and check that every response stays on-brand.
Technique 3Few-shot examples
▶
Show the AI 2–3 examples of exactly the output style you want before asking it to generate. The fastest way to match a client's brand voice.
Examples of our product descriptions:
"Mornings just got easier. Our oat milk latte blend is smooth, dairy-free, ready in 60 seconds."
"Not your average granola. Packed with seeds, no added sugar, a crunch that lasts."
Now write one for: A matcha green tea powder for home baristas.
What you can sell
£15–40
Prompt template pack
5–10 reusable prompts for a niche. Sold once, reused forever.
Easy to start
£50–150
Custom AI assistant
A system prompt that turns Claude into a branded assistant for a small business.
High demand
£20–60
Blog post via chain
A 4-step prompt chain delivers a polished 800-word post fast.
Recurring
Day 2 checklist
I understand prompt chaining and when to use it
I can write a system prompt for a fictional client
I practised few-shot prompting with my own examples
I drafted my first Upwork service pitch and saved it
48-hour client move
Search Upwork for "AI assistant setup" or "ChatGPT setup for business". Read 3 job postings. Note the exact language clients use to describe what they want.
That language is your proposal copy. Write it down. You'll use it word-for-word on Day 7.
Day 3 of 7
Turn raw data into polished reports
Transform messy spreadsheets, surveys, and meeting notes into clean reports clients can actually use — one of the highest-paid AI freelance skills.
Today's income outcome: A weekly sales summary retainer earns £100–180/month for 20 minutes of work per week. You'll produce your first sample report today — the exact deliverable clients pay for.
3 report types — prompts and output examples
Sales reports turn raw numbers into narrative. Clients pay £30–80 per weekly summary — takes 20 minutes with AI.
You are a business analyst.Summarise this weekly sales data into a short report with: 1 headline insight, bullet points for each product, a note on returns, and a 1-sentence recommendation. Use plain English.
Sample outputHeadline: Product C drove volume but Product B drove revenue · Product B: 89 units / £5,340 — highest revenue per unit · Product C: 201 units / £2,010 — high volume, low margin Recommendation: Prioritise Product B in next week's promotions.
Survey analysis — paste 50 customer responses and extract themes, sentiment, and top quotes automatically.
You are a customer insights analyst.Analyse these reviews and produce a report with: sentiment score out of 10, top 3 positive themes, top 3 negative themes, and 2 actionable recommendations.
Sample outputSentiment: 6.5/10 — Mixed but improvable Positives: Packaging · Value for money · Customer service Negatives: Delivery speed · Durability · Inaccurate photos Recommendations: Review fulfilment SLAs. Audit product photography.
Meeting notes — feed messy transcript notes and get back a clean summary with decisions and next steps.
You are an executive assistant.Convert these rough notes into a clean summary with: attendees, key decisions, risks flagged, and a numbered action items list with owners where known.
Sample outputDecision: Launch date pushed back pending dev review Risk: Dev timeline may slip 2 weeks · Budget shortfall £5k Actions: 1. Confirm revised date — Sarah 2. Source budget — TBC
The 5-step reporting workflow
1
Receive raw data
Spreadsheet, notes, survey responses, PDF — any format works.
Input
2
Write a structured prompt
Set role + task + output format. Specify what sections the report needs.
Prompt
3
Get the first draft
Paste data into Claude with your prompt. Review carefully.
Generate
4
Iterate and polish
Use follow-up prompts to adjust tone, length, or missing sections.
Refine
5
Format and deliver
Copy into Google Docs. Add formatting touches. Deliver to client.
Deliver
What you can sell
£30–80
Weekly sales summary
Turn a spreadsheet into a clean weekly narrative report.
Recurring
£40–100
Survey analysis report
Raw feedback → structured insights with recommendations.
High demand
£20–50
Meeting notes service
Messy notes → polished summaries with action items.
Easy start
Day 3 checklist
I studied all 3 live examples and understand the prompts used
I summarised a real or sample data set
I created a polished sample report for my portfolio
My sample report is saved in Google Docs
What you now have in your portfolio
A real, polished 1-page business report — not made up, not a screenshot
Proof you can take raw numbers and turn them into something a client can share with their team
A deliverable that took you 20 minutes — and would take a client 3 hours to do themselves
48-hour client move
Think of one small business owner you know. Offer to turn their last month's sales numbers into a free 1-page summary.
Most small business owners have never seen their data presented clearly. This one act often converts directly into a paid monthly retainer.
Day 4 of 7
Stop one-off jobs. Build recurring revenue.
Level up from single reports to reusable templates, retainer pricing, and automation tools — serve more clients with less effort.
Today's income outcome: Three retainer clients at £150/month = £450/month recurring. That's what today builds toward. You'll design your first retainer offer before the day is out.
One-off vs retainer
One-off
Per-project work
£40 / report
Find a new client every time
No predictable income
Start from scratch each job
Feast or famine cycle
Retainer
Monthly recurring
£150 / month
Same client, predictable pay
Templates do most of the work
Takes 30 min/week to deliver
Income compounds over time
Retainer pricing guide
Service
Time/week
Deliverable
Monthly rate
Weekly sales summary
20 min
4 reports
£100–180
Monthly insights report
1–2 hrs
1 deep report
£150–300
Meeting notes service
30 min
4–8 summaries
£80–150
Social media analytics
45 min
4 digests
£120–200
Full reporting bundle
2–3 hrs
Mixed
£250–500
Pricing confidence — what to say when they push back
Scenario 1"Can you do it cheaper?"
▶
Never drop the rate. Drop the scope instead. Price compression destroys your perceived value and is near-impossible to recover from once it starts.
What to say:
"I keep my rates consistent across all clients — that's what lets me guarantee the same quality every time. What I can do is start with a smaller scope at this budget. For £[X] I can deliver [reduced version]. If that works well, we can build from there. Does that work for you?"
Offer a smaller deliverable, not a smaller price. A client who buys a smaller package at full rate is worth far more than one who gets a discount.
Scenario 2"I need to think about it."
▶
This is not a no. This is "I'm not sure you're worth it yet." Your job is to reduce their perceived risk — not to push harder.
What to say:
"Of course — it's a commitment. To make it easier, let me do a paid test piece first — one [report / caption pack / summary] at £[X]. If it's not exactly what you needed, I'll refund it. That way you see the quality before committing to a retainer."
A paid test piece removes the fear and gets money moving. Most clients who agree to a test piece convert to a retainer.
Scenario 3"We already have someone for that."
▶
Don't compete. Position yourself as additional capacity, not a replacement.
What to say:
"Good to know — I'm not looking to replace anyone. A lot of my clients use me for overflow work when their usual person is at capacity, or for specific formats they don't currently produce. Is there anything that falls through the cracks or takes longer than it should?"
This opens a conversation about gaps rather than triggering a defensive reaction about their existing relationship.
Automation tools — work faster at no cost
Make (Integromat)
Connect Google Sheets to Claude via API — new row triggers automatic report generation. No code needed.
Free tier
Zapier
Form submitted → send data to AI → email summary to client. Fully no-code.
Free tier
Notion AI
Store prompt templates and client data in one place. Generate reports directly inside the doc.
Easy start
Tally + AI
Free form builder to collect client data weekly. Feed responses into your report template automatically.
Free tier
Day 4 checklist
I understand why retainers are more valuable than one-off jobs
I built a prompt template library (at least 3 templates saved)
I designed a retainer package with a clear price and deliverable
I know what to say when a client asks for a discount
I wrote a retainer pitch message and saved it
£450
What 3 retainer clients looks like3 clients × £150/month × 12 months = £5,400/year. For work that takes roughly 3 hours a week total. That's the retainer model. That's what you're building toward today.
48-hour client move
Write out your retainer offer in one sentence: "I deliver [X] every [Y] for £[Z] per month." Then say it out loud. If it sounds clear, it's sellable.
Save this sentence. It becomes your Upwork headline, your Fiverr gig description, and your cold message opener on Day 7.
Day 5 of 7
Create visuals clients actually pay for
AI image generation is one of the fastest-growing freelance income streams. Write prompts that produce professional-quality visuals — then package that skill.
Today's income outcome: A social media image pack (5 images) sells for £15–40 on Fiverr. A monthly retainer of 20 images earns £50–150/month. You'll create your first pack today using 100% free tools.
The 5 elements of a great image prompt
Every strong image prompt combines these building blocks
Subject
What is in the image?
A woman reading a book in a sunlit cafe, warm afternoon light
cosy and warm · dramatic and moody · clean and professional · playful
Technical
Camera and lighting details
shot on 35mm · f/1.8 bokeh · golden hour lighting · overhead flat lay
Negative
What to exclude
no text · no watermark · no distorted hands · avoid blurry backgrounds
Before you sell AI images — know your licenceAdobe Firefly and Canva AI generate images that are commercially safe to sell — their terms explicitly permit commercial use. Midjourney requires a paid Pro subscription (£22+/month) before outputs can be sold commercially — free and Basic tier outputs cannot. Leonardo AI free tier outputs can be used commercially for most purposes — check their current terms before each project. When in doubt, use Firefly. It's free, commercially safe, and the output quality is excellent for client work.
Free tools — example prompts for each
Ideogram (ideogram.ai) — best for images with readable text. Free: 10 images/day. Best for social graphics and posters.
A minimalist poster for a yoga studio called "Breathe" — clean sans-serif typography, soft sage green and cream palette, a simple lotus illustration, modern wellness aesthetic, A4 portrait format, no clutter, professional print quality
Adobe Firefly (firefly.adobe.com) — commercially safe outputs. Every image licensed for commercial use. Free credits available. The safest choice for client work.
Flat lay product photography — skincare serum on white marble, surrounded by eucalyptus sprigs and dried flowers, soft diffused daylight, clean minimal aesthetic, overhead angle, no shadows, commercial product photography style
Canva AI (canva.com) — built into Canva's editor. Generate images and place them directly into social posts or flyers. Fastest client workflow. Commercial use permitted.
A warm illustration of a small independent bookshop interior, wooden shelves, warm lamp lighting, cosy armchairs, flat digital illustration style, autumnal orange and brown palette, no people, Instagram square post background
Leonardo AI (leonardo.ai) — most powerful free option. Multiple specialist models. 150 free credits per day. Free tier permits commercial use — verify current terms before client delivery.
Cinematic portrait photograph of a confident female entrepreneur at her desk, modern home office, bookshelves, natural window light, shot on Sony A7 35mm lens, f/2.0 shallow depth of field, warm professional tones, editorial magazine style, no text
What you can sell
£15–40
Social media pack
5 custom branded images in 24 hours.
Easy start
£30–80
Brand mood board
8–12 images defining a brand's visual direction.
High value
£50–150
Monthly social retainer
20 custom images per month for a business.
Recurring
£20–60
Blog illustration set
3–5 custom images per post.
Scalable
Day 5 checklist
I understand all 5 elements of a strong image prompt
I read the commercial licensing note and know which tools are safe to sell
I explored at least 2 of the 4 free tools
I built a cohesive 3-image social media pack
I wrote my Upwork/Fiverr listing for image creation services
48-hour client move
Pick a local business with a weak Instagram presence. Generate 3 branded images for them using today's 5-element formula. Don't ask permission. Just do it.
Message them: "I made these for you as a sample — took me 20 minutes with AI. Want me to make 20 more for £30?" That's your first paid image client.
Day 6 of 7
Write content that wins clients every week
Content writing is the single biggest category on Upwork and Fiverr. Produce blogs, social captions, and email campaigns with AI — faster than most writers charge for.
Today's income outcome: Content writing is the most searched service on Fiverr. A monthly retainer of 4 blogs + 20 captions earns £100–250/month. Today you'll produce the samples that prove you can deliver it.
4 content types — workflows and prompt examples
Blog posts — clients pay £30–120 per post. Deliverable in under 20 minutes with AI.
1
Generate an outline first
Always outline before writing — gives you structure control.
2
Write section by section
Use prompt chaining — one prompt per section for higher quality.
3
Add a human layer
Tweak the intro, add a stat or example. 5 minutes lifts quality dramatically.
You are a content strategist.Create a detailed outline for an 800-word blog post titled "5 Ways Small Businesses Can Use AI to Save 10 Hours a Week". Target: UK small business owners 30–55. Tone: practical, encouraging, jargon-free. Include: intro hook, 5 sections with 2 sub-points each, strong CTA conclusion.
Social captions — one retainer = 30 captions/month = £100–200 recurring. Small businesses love this service.
1
Understand the platform
Instagram = conversational. LinkedIn = professional insight. X = punchy.
2
Capture brand voice with few-shot
Ask for 3 example posts they like. Match their style exactly.
3
Generate in batches of 5–10
Deliver a whole week at once — impressive and efficient.
You are a social media copywriter for UK independent businesses.Write 5 Instagram captions for a small artisan bakery in Manchester. Tone: warm, local, proud of craft. Each: 2–3 sentences + 5 hashtags. Themes: morning bakes, seasonal, behind the scenes, customer love, weekend treat.
Email campaigns — clients see open rates and clicks. A 3-email welcome sequence sells for £80–200.
Generate 5 options per email. Clients feel involved, you look thorough.
You are an email copywriter for small businesses.Write Email 1 of a 3-part welcome sequence for a new subscriber to an online yoga studio. Tone: warm, calming, motivating. 150–200 words. Include: welcome, what to expect, soft CTA to book a free class. End with 3 subject line options.
LinkedIn posts — the fastest B2B client channel in the UK right now. Clients pay £30–80 per post or £150–400/month for a 3-post-per-week retainer. It also builds your own authority as a freelancer simultaneously.
2026 LinkedIn algorithm — what actually gets reach
Saves now count 5x more than likes. Document posts (PDF carousels) get 4x the reach of text posts. Never put a link in the post body — 60% reach penalty. Reply to every comment within 30 minutes. One CTA per post. These rules apply to every post you write for a client.
Post type 1Thought-leadership — positions the client as an expert
£30–50/post▶
The most shareable LinkedIn format. States a bold professional opinion, backs it with one observation, ends with a question. Clients love it because it generates comments and DMs.
You are a LinkedIn ghostwriter.Write a thought-leadership post for a [job title] at a [company type].Their opinion to share: [paste their view or a talking point from a recent conversation]
Format: Bold first line that states the opinion directly (no "I think" or "In my opinion"). 3–4 short paragraphs. Each paragraph: 1–2 sentences. Final line: one open question for the reader.
Tone: Direct, confident, professional but human. No jargon. No bullet points. No emojis.
Word count: 120–180 words. No hashtags in the post body — add 2 maximum in the first comment only.
Post type 2Case study story — proof that builds trust with buyers
£40–60/post▶
The highest-converting post type for service businesses. A specific client result written as a short story. Buyers read this and think "that's exactly my problem — I should contact them."
You are a LinkedIn ghostwriter.Write a short case study post for a [profession/business type].The client situation: [brief description — who they were, what their problem was]
What was done: [what service was delivered]
The result: [specific, measurable outcome — numbers preferred]
Format: First line = the result (lead with the outcome, not the backstory). Paragraph 2: the before situation in 2 sentences. Paragraph 3: what changed and how. Final line: one sentence connecting the result to what the reader might need.
Tone: Factual, warm, specific. No hyperbole. Name the client only if they gave permission — otherwise "a [sector] client."
Word count: 100–150 words.
Post type 3Authority positioning — builds your own freelance profile
Use for yourself▶
Use this for your own LinkedIn profile, not a client's. One post per week positioning you as the AI freelancer for your niche. After 30 posts you have 500+ followers from exactly the businesses you're pitching to.
You are writing a LinkedIn post for an AI freelancer who specialises in [niche].Write a post that demonstrates expertise without selling.Format options — pick one:
Option A: "X things I've learned from [number] [niche] clients about [topic]" — list of real observations
Option B: A common mistake [niche] businesses make with [topic] — and the fix
Option C: A before/after — what [niche] content/reports/prompts looked like before AI vs now
Rules: No selling. No "DM me." No "link in bio." End with one genuine question. 150 words maximum. The post should make a [niche] business owner think "this person understands my world."
LinkedIn content retainer — what to charge
£150
4 posts/month starter
£250
8 posts/month standard
£400
12 posts/month premium
Sample 1-week content calendar for a retainer client
Type
Mon
Wed
Thu
Fri
Sat
Blog
Blog SEO article
Social
IG Product post
LI Insight post
IG Behind scenes
LI Tip of week
IG Weekend promo
Email
Email Newsletter
What you can sell
£30–120
Blog post
800–1500 words, SEO-friendly, delivered same day.
Most popular
£80–200
3-email sequence
Welcome, educate, convert — with subject line options.
High value
£150–400
LinkedIn retainer
4–12 posts/month. Fastest B2B client channel in the UK.
B2B goldmine
£100–250
Monthly content bundle
Blogs + captions + emails. Full-service retainer.
Best earner
Day 6 checklist
I understand the workflow for blogs, captions, email sequences, and LinkedIn posts
I wrote a full blog post using prompt chaining
I created a 5-caption Instagram batch for a fictional brand
I wrote one LinkedIn thought-leadership post for a fictional client
My content writing portfolio doc is built with samples and intro paragraph
Your portfolio after Day 6
A polished blog post excerpt — proof you can write at a professional level
5 branded Instagram captions — proof you understand social voice
A complete email welcome sequence — one of the most requested Upwork services
One LinkedIn thought-leadership post — the fastest B2B client acquisition tool available
A content writing portfolio doc — shareable in any proposal, on any platform
48-hour client move
Find a business in your network with an inactive Instagram account. Write them 5 captions and message them with a link to the doc.
The message: "I wrote these for you as a free sample — 10 mins of my time. Want a month's worth of posts?" This converts at a surprisingly high rate. Do it tonight.
Day 7 of 7
Pick your skills. Build your profile. Send your first pitch.
You've learned 6 days of skills. Today you turn everything into a real freelance business — choosing your focus, assembling your portfolio, and sending your first proposals.
Your 7-day journey
Day 1
Prompt basics
Day 2
Chains & systems
Day 3
Data reports
Day 4
Retainers
Day 5
AI images
Day 6
Content writing
Day 7
Launch
Step 1 — pick 1 or 2 skills to lead with
Prompt engineering
£15–150 / project
Templates, system prompts, custom AI assistants
Data & report writing
£30–300 / month
Sales summaries, survey analysis, meeting notes
AI image creation
£15–150 / pack
Social graphics, mood boards, product imagery
Content writing
£15–250 / month
Blog posts, social captions, email sequences
Select a skill above to see your personalised launch advice.
Step 2 — your Fiverr gig title swipe file
Copy the title that matches your skill. Replace the words in brackets. Paste it directly into Fiverr. These titles are built around the keywords buyers actually search — not what sounds clever to you.
Prompt Eng.
I will write 10 custom ChatGPT prompts for your [industry] business
£15–40 · starter gig · builds fast reviews
Replace [industry] with your niche — wellness, e-commerce, restaurants. Specific titles rank higher than generic ones.
Prompt Eng.
I will set up a custom AI assistant for your small business using ChatGPT
£50–150 · high demand · low competition
This is the system prompt service from Day 2. Frame it as an "AI assistant" — that's what buyers search for.
Reports
I will turn your sales data into a professional weekly report using AI
£30–80 · retainer-friendly · repeat buyers
Lead with the outcome (professional report) not the tool (AI). Buyers want the deliverable, not the process.
Reports
I will summarise your meeting notes into clear action points and decisions
£20–50 · fast delivery · easy repeat business
Every business has meetings. Nobody likes writing them up. This is a simple service with a very clear deliverable.
AI Images
I will create 5 professional AI-generated images for your brand or social media
£15–40 · best first gig · fastest reviews
The best starter gig in the image category. Low price, fast delivery, easy to over-deliver on. Use Adobe Firefly so outputs are commercially safe.
Content
I will write 10 Instagram captions for your [niche] brand in 24 hours
£15–40 · most searched · converts fast
The "24 hours" element is important — it signals speed and professionalism. Replace [niche] with your chosen niche from Day 1.
Content
I will write an 800-word SEO blog post for your business using AI in 24 hours
£30–80 · high volume · scales well
SEO and "800 words" are both searchable terms on Fiverr. Buyers searching for blog posts know exactly what they want — give them precision.
Content
I will write a 3-email welcome sequence for your business with subject lines
£80–200 · highest ticket · premium buyers
The highest ticket starter gig in content writing. Buyers who need email sequences have budget. Add "with subject lines" — it signals thoroughness and adds perceived value.
Step 3 — your portfolio from this week
1
Prompt template library
3+ reusable templates in Google Docs — from Days 1 & 2
Ready
2
Sample report
A polished 1-page report (sales, survey, or meeting notes) — from Day 3
Ready
3
AI image pack
3 cohesive branded images for a fictional client — from Day 5
Ready
4
Content writing samples
Blog excerpt + 3 captions + 1 email — from Day 6
Ready
5
Retainer service package
Defined offer with price, deliverables, and turnaround — from Day 4
Ready
6
Portfolio Google Doc
All samples in one shareable doc with intro paragraph — build today
Today
Step 4 — your done-for-you Upwork profile
Fill in the fields below. Your professional overview appears in the preview — ready to copy and paste directly into Upwork. Don't overthink it. Done beats perfect every time.
Upwork Profile Builder — fill in and copy
Your primary skill e.g. AI content writer
Your niche e.g. wellness brands, e-commerce
Their biggest pain point what they struggle with
Your key deliverable what you produce for them
Your turnaround time
One line about you keep it human, not corporate
Your Upwork overview — ready to copy
Fill in the fields above to generate your profile overview.
Paste this into the "Professional overview" section of your Upwork profile. Keep the title to under 70 characters: "[Skill] for [Niche] — [Key Outcome]" e.g. "AI Content Writer for Wellness Brands — Captions & Blogs Delivered in 24hrs"
Step 5 — profile formula and proposal template
Your Upwork title and overview are the two most important things on your profile. Clients scan in 3 seconds — lead with outcome, not process.
Title
[What you do] + [Who for] + [Key outcome] — e.g. "AI Content Writer for Small Businesses — Blog Posts & Captions Delivered in 24hrs"
Hook
Open with a sentence about the client's problem — e.g. "Tired of staring at a blank page every Monday morning?"
Value
3 bullet points: what you deliver, how fast, and what makes you different.
CTA
End with a low-friction next step — e.g. "Send me your brief — I'll reply within 2 hours."
Fiverr ranks gigs by title keywords and early reviews. Your first goal is 5 reviews — price low to get them fast, then raise your rates.
Title
Use the swipe file above — it's already keyword-optimised. Start with "I will". Be specific.
Packages
3 tiers: Basic (£10–15), Standard (£25–35), Premium (£50–80). Each tier adds deliverables, not just price.
First reviews
Offer your service to friends or local businesses free or at cost. 5 genuine reviews unlocks the Fiverr algorithm.
The best Upwork proposals are under 100 words, mention the client's brief specifically, and prove you read it.
Hi [Client name],I noticed you're looking for [specific thing from their brief] — I can help with that.
I'm an AI-assisted [service type] specialist. Recently I produced [relevant example — e.g. "a 5-email welcome sequence for a wellness brand"].
[1–2 sentences specific to their project — show you read the brief.]
I can deliver [outcome] within [timeframe]. Happy to share a sample or jump on a quick call.
[Your name] ·
Step 6 — client conversation scripts
Someone replied to your proposal. Now what? Most beginners freeze at this point and lose the client. These three scripts cover every scenario you'll face in your first month. Copy them. Adapt the names. Use them word for word until you find your own voice.
Script AThey replied and want to know more
▶
Use this when a prospect replies positively to your proposal and asks a question or says "tell me more." Your goal: qualify them fast and move toward a concrete next step — not a long back-and-forth.
Hi [Name],
Thanks for getting back to me.
Quick question before I send details — what does your current process look like for [the thing they need]? Even a rough idea helps me make sure what I'm proposing is exactly right for you.
Once I know that, I can put together a specific example or a quick sample so you can see the quality before committing to anything.
[Your name]
Why it works: One qualifying question signals professionalism. It positions you as someone who tailors their work rather than sends a generic pitch. "Before committing to anything" reduces their perceived risk immediately.
Script BThey asked for a lower price
▶
Use this when a prospect replies with "that's a bit over budget" or "can you do it for £X?" Never drop your rate. Drop the scope instead. This is the most important script in the file.
Hi [Name],
I keep my rates consistent across all clients — it's how I maintain the same quality every time.
What I can do is start with a smaller scope at that budget. For £[their budget] I can deliver [reduced version — e.g. "5 captions instead of 10" or "one report instead of four"]. If that works well and you want to expand, we can do that in the following month.
Would a smaller start work for you?
[Your name]
Why it works: "I keep my rates consistent" frames the price as a standard, not a negotiating position. Offering a smaller deliverable at full rate keeps your hourly value intact. "Would a smaller start work" is a soft close — it moves the conversation forward without pressure.
Script CThey went silent after showing interest
▶
Use this 3 days after a promising conversation goes quiet. Send once only. No apologies, no desperation, no "just checking in." One line. Short enough to read on a phone lock screen.
Hi [Name], still happy to help with [the specific thing] if the timing works — no pressure either way.
[Your name]
Why it works: "No pressure either way" removes all awkwardness and makes it easy for them to reply. The brevity signals confidence — you're not desperate. This follow-up converts at a higher rate than longer messages. Send once. If no reply, move on.
Your launch week plan
Today
Finalise your portfolio Google Doc
Create your Upwork or Fiverr profile using the template above
Send 3 proposals before midnight
Days 8–10
Send 3–5 proposals per day
Use Script A for every reply
Offer the first interested client a free mini-sample to close the deal
Week 2
Complete your first paid order
Ask for a review immediately after delivery
Use the retainer pitch from Day 4 with satisfied clients
Month 1
Target 3–5 clients on retainer
Raise your prices after your first 5 reviews
Add a second skill once the first is proven
Final launch checklist
I picked 1–2 skills to lead with
I selected a niche from Day 1 and it's in my profile title
My portfolio Google Doc is complete and shareable
My Upwork profile is built using the template above
I copied at least 2 Fiverr gig titles from the swipe file
I have the 3 client scripts saved and ready to use
I sent 3 personalised proposals today
I know my Week 1 plan — 3–5 proposals per day, Script A on every reply
Realistic income milestones
Week 1
First lead
Your profile is live. Your first proposal is sent. The process has started.
Month 1
£100–300
First paid project or retainer client. Proof the model works.
Month 3
£500–1k
3–5 retainer clients. Consistent, predictable side income.
Month 6
£1,500+
Raised rates, repeat clients, referrals. Real second income.
You're not starting from zero. You're starting from here.
You have a portfolio. You have skills clients pay for. You have a pitch template, a profile, a niche, and the scripts to handle every client response. Most people spend years waiting to feel "ready." You spent 7 days actually doing it.
This week
Send 3 proposals daily
Volume is your friend right now. Proposals sent is the only metric that matters.
First client
Deliver. Then ask for a review.
One 5-star review changes everything. It's worth more than three months of proposals.
Month 1
Convert one to a retainer
After your first paid job, pitch the monthly version. Most clients say yes when the work is good.
Know a teacher, HR professional, or accountant?
Practical AI Sorted has a toolkit built specifically for each of them. AI for Teachers, AI for HR, and AI for Accountants. Same price, same quality, zero tech skills needed. Share it with someone who needs it.
Bonus 1
Nothing happened in Week 1. Here's why.
Most people quit here. They send proposals, get silence, and assume the course doesn't work. It does — but silence always has a specific cause. Diagnose it. Fix it. Keep going.
The rule: Silence is diagnostic, not final. Every problem below has a specific fix. Work through the list top to bottom. Most people fix their results by changing just one thing.
The 7 most common reasons nothing is happening — with exact fixes
1
Problem
Your gig title has no keyword
Sign: your profile is getting views but no clicks
Fix
Fiverr and Upwork are search engines. "AI freelancer" is not a search term. "AI Instagram captions for wellness brands" is. Go back to the swipe file in Day 7. Pick the most specific title that fits your skill and niche. Change your title today. Results shift within 48 hours.
2
Problem
Your proposal doesn't reference the brief
Sign: you're sending proposals but getting no replies
Fix
Read the brief. Find one specific detail — a brand name, an industry, a specific output they mentioned. Put it in your first sentence. "I saw you're looking for Instagram captions for a vegan skincare brand — I've done exactly this for three similar clients." Generic proposals get ignored. Specific ones get replies.
3
Problem
Your profile has no portfolio sample
Sign: profile clicks but no enquiries, no messages
Fix
Clients won't contact someone with an empty portfolio. Go back to Days 3, 5, and 6. You have samples — a report, an image pack, a caption batch. Upload one to your profile today. Even a fictional sample for a fictional brand. Proof of quality is what turns a profile view into an enquiry.
4
Problem
Your proposal is too long
Sign: you're writing 200+ word proposals and getting ignored
Fix
Cut it to three sentences. Sentence 1: what you noticed about their brief. Sentence 2: one relevant thing you've done. Sentence 3: a low-friction next step ("Happy to send a sample"). Clients read short proposals. They skim long ones. Rewrite your template right now and test it on the next five proposals.
5
Problem
You're targeting too broad a niche
Sign: you're applying to everything, winning nothing
Fix
Go narrower. "Content writer" loses to "AI content writer for e-commerce brands." "AI content writer for Shopify skincare brands" loses even less. The more specific your niche, the less competition, the higher your conversion rate, and the more you can charge. Revisit the niche selector in Day 1 and commit to one industry for your next 20 proposals.
6
Problem
You've sent fewer than 20 proposals
Sign: you've been going for a week and sent 5 proposals
Fix
Volume is the variable most beginners underestimate. A 10% response rate means 2 replies from 20 proposals. From 5 proposals: 0.5 replies. Send 5 proposals every day for 7 days. That's 35 proposals. A 10% rate gives you 3–4 conversations. One of those becomes your first client. This is maths, not luck.
7
Problem
You haven't followed up
Sign: you've had promising conversations that went quiet
Fix
Go to Script C in Day 7. Send it to every conversation that went quiet in the last 7 days. One message, one line, no desperation. 30% of freelance work comes from follow-ups on leads that seemed dead. The client didn't say no — they got busy. Script C gives them an easy way back in.
Right now
Work through this list. Find your number. Fix it. Every problem above has a specific action. Take the action, not the feeling.
The only permanent failure is stopping. Everything else is a diagnostic.
Bonus 2
Days 8 to 37. Day by day.
The course ends on Day 7. The business starts on Day 8. This calendar tells you exactly what to do every day for the next 30 days — no decisions required. Just show up and do the action.
How to use this calendarBookmark this page. Open it every morning. Do the action for that day. Some actions repeat daily — proposals and follow-ups are the engine. The rest builds around them. By Day 37 you will have sent 100+ proposals, collected your first reviews, and either have a paying client or a clear diagnosis of why not.
30-Day Post-Course Action Calendar — Days 8 to 37
Week 1 (Days 8–14)Focus: volume and profiling
D8
Send 5 proposals. Use the template from Day 7. Each one references something specific from the brief.
Send
D9
Follow up on Day 7 proposals using Script C. Send 5 new proposals.
Follow up
D10
Post your first LinkedIn update using the authority positioning prompt from Day 6. 5 proposals.
Send
D11
Add one portfolio sample to your Fiverr gig or Upwork profile. Check profile completeness. 5 proposals.
Build
D12
Follow up on all unanswered proposals from Days 8–10. 3 new proposals. Check for replies.
Follow up
D13
Offer 2 local businesses or contacts a free sample. No Upwork — direct outreach. Use the 48-hour client move format.
Send
D14
Week 1 review. Count: proposals sent, replies received, conversations active. If under 3 replies from 30+ proposals — rewrite your title using the swipe file.
Review
Week 2 (Days 15–21)Focus: first paid order and first review
D15
Send 5 proposals. For any active conversations — use Script A to move toward a test piece.
Send
D16
Post second LinkedIn update. Case study format from Day 6 — use a fictional client if needed. 5 proposals.
Build
D17
For any prospect who said "I'll think about it" — send Script B offering a reduced-scope test piece. 3 proposals.
Follow up
D18
Complete your first paid order (or a free test piece if not paid yet). Deliver on time. Deliver more than expected.
Build
D19
Ask for a review immediately after delivery. Message: "I'm really glad that worked — would you be willing to leave a quick review? It makes a huge difference." 5 proposals.
Follow up
D20
Add your completed work to your portfolio. Update your gig description if the review changed your positioning. 3 proposals.
Build
D21
Week 2 review. Have you had your first paid order? If yes — pitch the retainer version to that client. If not — work through the troubleshooting guide.
Review
Week 3 (Days 22–28)Focus: retainer conversion and rate increase
D22
Pitch the retainer version of your service to every client who has paid you once. Use the retainer message from Day 4. 5 proposals.
Scale
D23
Post third LinkedIn update. Thought-leadership format. 5 proposals. Reply to every comment on previous posts within 30 minutes.
Build
D24
If you have 5+ reviews — raise your rates by 20–30%. Update all gig prices and the Upwork profile today. The reviews justify it. 5 proposals at the new rate.
Scale
D25
Do your best work for any active retainer client. Over-deliver on this order. The second and third months of a retainer are the most valuable.
Build
D26
Reach out to 3 businesses directly on LinkedIn using the authority post you wrote on Day 10 as a conversation opener. No cold pitch — share value first.
Send
D27
Follow up on all open conversations. Script C for anyone quiet for 5+ days. Script A for anyone who showed interest. 3 new proposals.
Follow up
D28
Week 3 review. Count: active retainer clients, total reviews, monthly recurring revenue. Target: 1 retainer client and 3+ reviews by now.
Review
Week 4 (Days 29–37)Focus: scale what's working, cut what isn't
D29
Review every proposal sent this month. Which ones got replies? What did they have in common? Rewrite your template to match the pattern. Kill everything else.
Review
D30
Post fourth LinkedIn update. Share a real result or lesson from your first month. Authentic performs 3x better than polished on LinkedIn. 5 proposals.
Build
D31
Add a second service if your first has 3+ reviews. Use the skill from the Day 7 picker you didn't lead with. List it as a separate gig or Upwork service.
Scale
D32
Pitch one local business in your niche for an in-person or video call. One conversation is worth 10 proposals. Offer a free sample to get the meeting.
Send
D33
Deliver all active orders. Ask for referrals from satisfied clients: "Do you know anyone else who might need this?" One referral has a 40% conversion rate.
Build
D34
Run a 48-hour promotion on your starter gig — reduce the Basic tier price by 20% for 48 hours only. Fiverr boosts promoted listings. Use this to get 1–2 extra reviews fast.
Scale
D35
Follow up on all unanswered proposals from Week 4. 5 new proposals. Script C for everyone quiet for 3+ days.
Follow up
D36
Review your income this month. Calculate: one-off orders + retainers. What is your monthly recurring revenue? What does Month 2 look like if you keep one retainer client?
Review
D37
30-day review. You've sent 100+ proposals. You have at least 1 review. You have income. Now set Month 2 targets and run the calendar again with the improvements you've identified.
Review
Month 1 targets — know if you're on track
Proposals sent
100+
5 per day for 20 working days. Volume is the engine.
Reviews collected
3–5
Ask after every delivery. Every time. Without exception.
Retainer clients
1–2
Pitch the monthly version after every first paid order.
Monthly revenue
£100–500
Month 1 is proof of concept. Month 3 is when it compounds.
Bonus 1
Prompt Template Library
20 tested, client-ready templates across 4 categories. Every one follows Role, Task, Context, Format. Copy the template, fill in the brackets, and send the output — or sell the template itself.
20 templates · 4 categories · Role · Task · Context · Format · Copy and adapt immediately
Category 1 — Content Writing (Templates 1–6)
How to sell this category: Bundle all 6 as a “Content Starter Pack” for £15–25 on Fiverr. Or use them to produce and sell the content itself — blogs at £30–120, caption packs at £15–40.
T01SEO Blog Post — Outline and Full Draft
►
What it produces: A structured 800-word blog post outline, then a full draft written in the client's tone and targeted to their audience.
ROLE: You are an SEO content writer who specialises in small business blogs.
TASK: Write an 800-word blog post for the client below. First produce a clear outline with H2 headings. Then write the full post beneath it.
CONTEXT:
- Business: [type of business]
- Target reader: [who they are, e.g. UK homeowners aged 35–55]
- Topic: [blog topic or question to answer]
- Tone: [e.g. practical and friendly / authoritative / conversational]
- Keywords to include naturally: [2–3 keyword phrases]
FORMAT: H1 title → brief intro → 4–5 H2 sections → conclusion with a soft CTA. No keyword stuffing. Plain readable English.
Sell for: £30–120 per post
T02Instagram Caption Pack — 5 Captions, One Brand
►
What it produces: 5 Instagram captions for one business — each with a different theme and 5 relevant hashtags.
ROLE: You are a social media copywriter who works with UK independent businesses.
TASK: Write 5 Instagram captions for the business below. Each caption needs a different theme.
CONTEXT:
- Business: [business name and type]
- Location: [city or region]
- Brand voice: [e.g. warm and local / bold and modern / premium and calm]
- Themes: product spotlight, behind the scenes, customer win, seasonal, weekend promo
FORMAT: Each caption = 2–3 sentences + a line break + 5 hashtags. Number each one 1–5. No emojis unless they fit the brand voice naturally.
Sell for: £15–40 per pack of 5
T03LinkedIn Post — Authority and Insight
►
What it produces: A single high-performing LinkedIn post that builds authority without sounding like an ad.
ROLE: You are a LinkedIn copywriter who writes for professionals and business owners.
TASK: Write one LinkedIn post that builds credibility and drives engagement — not a sales post.
CONTEXT:
- Author: [name, role, and industry]
- Topic or insight to share: [the idea, lesson, or observation]
- Tone: [e.g. reflective and honest / confident and direct / warm and practical]
- Goal: [grow followers / drive enquiries / position as expert]
FORMAT: Hook line (no preamble) → 3–5 short punchy paragraphs → 1 question to drive comments. Under 280 words. No hashtag spam — 2–3 max at the end.
Sell for: £10–25 per post, or £80–150 per month
T04Product Description — E-Commerce
►
What it produces: A conversion-focused product description — headline, body, and bullet benefits.
ROLE: You are a conversion copywriter who specialises in e-commerce product pages.
TASK: Write a product description for the item below. Include a headline, a 3-sentence body paragraph, and 4 bullet point benefits.
CONTEXT:
- Product: [product name and what it does]
- Target buyer: [who buys it and why]
- Key selling points: [list 3–4 features or advantages]
- Tone: [e.g. premium / playful / eco-conscious / professional]
FORMAT: Headline (benefit-led, not clever) → 3-sentence paragraph → 4 bullet benefits starting with active verbs. Under 150 words total.
Sell for: £8–20 per product, £50–120 for a pack of 10
T05Email Newsletter — Monthly Update
►
What it produces: A monthly email newsletter that keeps subscribers engaged — not a sales push.
ROLE: You are an email copywriter for small businesses who keeps subscribers engaged without being pushy.
TASK: Write a monthly newsletter for the business below.
CONTEXT:
- Business: [type and name]
- This month's news: [2–3 bullet points]
- Subscriber relationship: [e.g. past customers / community members / leads]
- Tone: [e.g. warm and personal / professional / conversational]
FORMAT: Subject line (3 options) → greeting → 3 short sections (news, insight, soft CTA) → sign-off. Under 250 words. Plain text style.
Sell for: £25–60 per newsletter, or £100–200 per month retainer
T06About Page — Business Bio
►
What it produces: A warm, credibility-building About page for a small business website.
ROLE: You are a website copywriter who writes compelling About pages for small businesses.
TASK: Write an About page for the business below. It should build trust, show personality, and make the reader feel they are in the right place.
CONTEXT:
- Business name: [name]
- What they do and for whom: [brief description]
- Founder or team background: [relevant story or experience]
- Why they started: [motivation or turning point]
- Values or what makes them different: [2–3 points]
FORMAT: Opening hook → 2 body paragraphs → 1 values section → CTA sentence. Under 220 words. Warm but professional.
Sell for: £40–100 as a standalone page
Category 2 — Data and Reports (Templates 7–10)
How to sell this category: Pitch a free sample report first. Turn it into a monthly retainer within two weeks. Most clients say yes — because doing this themselves takes 3 hours and you do it in 20 minutes.
T07Weekly Sales Summary Report
►
What it produces: A clean, readable weekly summary that turns raw sales numbers into a 1-page narrative a business owner can share with their team.
ROLE: You are a business analyst who writes weekly reports for small business owners.
TASK: Summarise the sales data below into a clean weekly report. Use plain English throughout.
CONTEXT:
- Business: [type of business]
- Data provided: [paste the raw data here]
- Key metrics they care about: [e.g. revenue, units sold, returns, top product]
- Comparison available: [yes/no — last week's figures if available]
FORMAT: 1 headline insight (bold) → bullet summary per product or category → returns note → 1-sentence recommendation. Under 200 words. No jargon.
Sell for: £100–180 per month as a weekly retainer
T08Customer Survey Analysis
►
What it produces: A structured insight report from raw survey responses — themes, sentiment, and actionable recommendations.
ROLE: You are a customer insights analyst who turns raw survey responses into clear reports.
TASK: Analyse the survey responses below and produce a short report.
CONTEXT:
- Business: [type of business]
- Survey question or focus: [what the survey asked]
- Responses: [paste responses here]
- Number of responses: [count]
FORMAT: Sentiment score (X/10 with brief rationale) → top 3 positive themes → top 3 negative themes → 2 specific recommendations. Under 250 words. Bullet points throughout.
Sell for: £40–100 per report
T09Meeting Notes — Decisions and Actions
►
What it produces: A polished meeting summary with attendees, key decisions, risks flagged, and a numbered action list.
ROLE: You are an executive assistant who writes clear, professional meeting summaries.
TASK: Convert the rough notes below into a clean meeting summary.
CONTEXT:
- Meeting type: [e.g. weekly team, client review, project kickoff]
- Attendees: [names or roles]
- Raw notes: [paste notes here — as messy or brief as they are]
FORMAT: Meeting date and attendees → key decisions (bullet list) → risks or blockers flagged → numbered action items with owner names where known. Formal tone. Under 200 words.
Sell for: £80–150 per month as a standing meeting notes service
T10Monthly Performance Digest
►
What it produces: A one-page monthly business report — narrative summary of performance, trends, and what to focus on next month.
ROLE: You are a business intelligence analyst who writes monthly reports for founders and managers.
TASK: Write a one-page monthly performance digest from the data and notes below.
CONTEXT:
- Business: [type and name]
- Month in review: [month and year]
- Data or notes provided: [paste figures, results, or observations]
- Key areas to cover: [e.g. revenue, leads, customer feedback, team updates]
FORMAT: Executive summary (3 sentences) → section for each key area (2–4 bullets each) → what to prioritise next month (3 bullets). Under 300 words.
Sell for: £150–300 per month as a monthly digest retainer
Category 3 — AI Image Prompts (Templates 11–14)
How to sell this category: Generate 3 free sample images for a local business and send them cold. One in three replies. The message: “I made these in 20 minutes — want 20 more for £30?”
T11Social Media Post Image — Brand Graphic
►
What it produces: A clean, on-brand square or portrait graphic for Instagram or Facebook.
Subject: A [product / scene / object] for a [type of business]
Style: [e.g. flat illustration / photorealistic / minimal / warm lifestyle photography]
Mood: [e.g. cosy and inviting / bold and energetic / clean and premium / playful]
Technical: [e.g. soft natural light / overhead flat lay / golden hour / studio lighting], square format, Instagram-ready
Colour palette: [primary brand colour] and [secondary colour] — no other colours
Negative: no text, no watermarks, no people with distorted hands, no busy backgrounds
Sell for: £15–40 for a pack of 5 images
T12Product Photography Style — Flat Lay
►
What it produces: A studio-quality flat lay image that looks like a professional product shoot — without the studio.
Subject: [product name and brief description] photographed as a flat lay
Style: Commercial product photography, photorealistic, editorial magazine quality
Mood: [e.g. clean and minimal / natural and organic / premium and dark / bright and fresh]
Technical: Overhead angle, soft diffused daylight, no harsh shadows, ultra sharp focus on the product
Props: [e.g. dried flowers, marble surface, linen cloth — or "none"]
Colour palette: [background and accent colours]
Negative: no text, no watermarks, no distorted product shapes, no people
Sell for: £30–80 per product shoot set of 3–5 images
T13Business Portrait — Professional Headshot Style
►
What it produces: A professional, editorial-style portrait for LinkedIn profile images, about pages, and speaker bios.
Subject: A confident [gender or description] professional, aged approximately [age range]
Style: Editorial portrait photography, photorealistic, natural and approachable
Setting: [e.g. modern office, home office with bookshelves, outdoors in a city, neutral studio background]
Technical: Shot on Sony A7 35mm lens, f/2.0 shallow depth of field, natural window light, warm professional tones
Clothing: [e.g. smart casual, business formal, creative professional]
Mood: [e.g. approachable and warm / confident and direct / calm and authoritative]
Negative: no text, no distorted faces or hands, no obvious AI artifacts, no busy backgrounds
Sell for: £20–50 per portrait set of 3
T14Brand Mood Board — Visual Identity Set
►
What it produces: A cohesive set of 6–12 images that define a brand's visual direction.
Brief: Create a brand mood board image for a [type of business] targeting [target audience]
Style: [e.g. modern luxury / eco-conscious / playful and colourful / minimalist Scandinavian]
Mood: [e.g. aspirational and warm / confident and premium / calm and natural]
Colour palette: [3 hex codes or colour descriptions] — strict, no deviation
Include: [e.g. product close-ups, lifestyle shots, texture details, a person using the product]
Negative: no text, no logos, no watermarks, consistent colour palette across all images, no conflicting styles
Sell for: £30–80 per mood board (6–12 images)
Category 4 — Business Utility (Templates 15–20)
How to sell this category: One client. One retainer. Four of these templates per month. That is £100–200 recurring for 2 hours of work.
T15Job Description — Role Advertising Copy
►
What it produces: A well-structured, attractive job description ready to post on Indeed, LinkedIn, or a company website.
ROLE: You are an HR copywriter who writes job descriptions that attract the right candidates.
TASK: Write a job description for the role below.
CONTEXT:
- Company: [company name and brief description]
- Role title: [job title]
- Key responsibilities: [list 4–6 main duties]
- Requirements: [must-haves and nice-to-haves]
- Salary range: [if the client wants to include it]
- Company culture or values: [1–2 sentences]
FORMAT: Role summary (2 sentences) → responsibilities (5–6 bullets) → requirements → what they offer → how to apply. Under 350 words. Inclusive, professional language.
Sell for: £20–50 per job description
T16Customer Review Response — Positive and Negative
►
What it produces: Professional, on-brand responses to both positive and negative reviews for Google, Trustpilot, or any review platform.
ROLE: You are a customer experience manager who writes review responses for a [type of business].
TASK: Write 2 review responses — one for a positive review and one for a negative review.
CONTEXT:
- Business name: [name]
- Brand tone: [e.g. warm and personal / professional and polished / direct]
- Positive review: [paste the review]
- Negative review: [paste the review]
FORMAT — Positive: Thank the reviewer by name → reference a specific detail → reinforce what they praised → warm sign-off. Under 80 words.
FORMAT — Negative: Acknowledge without being defensive → apologise briefly → explain what action is being taken → invite offline resolution. Under 100 words.
Sell for: £5–15 per response, or £80–150/month community management retainer
T17Cold Outreach Email — B2B Lead Generation
►
What it produces: A short, personalised cold email that gets replies.
ROLE: You are a B2B sales copywriter who writes short cold emails that get genuine replies.
TASK: Write 3 variations of a cold outreach email for the sender below.
CONTEXT:
- Sender: [name, role, and company]
- What they sell: [1-sentence description]
- Target recipient: [job title, industry, and company size]
- The specific problem they solve: [pain point]
- Tone: [e.g. direct and confident / curious and consultative / warm and peer-level]
FORMAT: Each email = subject line + 3 short paragraphs + CTA. Under 120 words per email. 3 distinct approaches: pain-led, result-led, and curiosity-led.
Sell for: £30–80 for a sequence of 3 emails
T18FAQs Page — Website Copy
►
What it produces: A natural-sounding FAQ section — answers real questions, reduces pre-purchase anxiety, and improves SEO.
ROLE: You are a web copywriter who writes FAQ sections for small business websites.
TASK: Write 8 FAQ answers for the business below.
CONTEXT:
- Business: [type and name]
- What they sell: [product or service]
- Target customer: [who they are and what they worry about before buying]
- Common questions: [list 4–6 real questions the business gets asked]
- Tone: [e.g. reassuring and warm / confident and direct / approachable]
FORMAT: 8 Q&A pairs. Each question as a short, natural-sounding sentence. Each answer = 2–4 sentences max. Plain English. Ordered from most to least common concern.
Sell for: £30–70 as a standalone page
T19Proposal Summary — Client-Ready One-Pager
►
What it produces: A clean one-page proposal summary a freelancer or small agency can send after an initial conversation.
ROLE: You are a business proposal writer who creates clear, persuasive one-page summaries.
TASK: Write a one-page proposal summary for the client engagement below.
CONTEXT:
- Freelancer or agency name: [name]
- Client name: [name]
- What was discussed: [brief summary of the brief or conversation]
- Proposed work: [what will be delivered]
- Timeline: [estimated delivery]
- Price: [fee or range]
FORMAT: Project summary (2 sentences) → what is included (5 bullet points) → what is not included (2–3 bullets) → timeline → investment → next steps. Under 300 words.
Sell for: £15–40 per proposal
T20Staff Announcement — Internal Communication
►
What it produces: A clear, professional internal announcement for a new hire, promotion, restructure, or policy change.
ROLE: You are an internal communications writer who drafts clear, professional announcements for managers and HR teams.
TASK: Write an internal staff announcement for the event below.
CONTEXT:
- Company: [name]
- Announcement type: [e.g. new hire / promotion / team restructure / policy change]
- Key details: [who, what, when, and why]
- Tone: [e.g. warm and celebratory / professional and factual / reassuring and clear]
- Sent by: [name and role of sender]
FORMAT: Subject line → opening sentence that states the news directly → 2–3 sentences of context → what happens next → warm close. Under 180 words.
Sell for: £15–35 per announcement, or as part of an HR communications retainer
Three ways to earn from these templates
Option 1
Sell the templates themselves
Bundle all 20 into a “Prompt Pack” on Fiverr or Gumroad. £15–30 per category, £49–97 for the full library. Zero delivery time after the first sale.
Passive income
Option 2
Use them to produce and sell the output
Pick one template per client. Deliver the finished content, report, or image. Charge for the output — not the template. The template is your production tool.
Active income
Option 3
Bundle into a retainer service
Pick 3–4 templates from the same category and offer them as a monthly service. One client. One price. The same templates used every month. Pure recurring income.
Recurring income
Bonus 2
System Prompt Library
5 complete, client-ready system prompts. Each one turns Claude or ChatGPT into a branded AI assistant for a specific business. Copy the prompt, adapt the brackets, and deliver a working AI setup to a client in under an hour.
5 client-ready setups · Works in Claude and ChatGPT · Delivery instructions included · Pitch angle for each one
Before you start — what a system prompt actually is
1
How the client uses it — Option A (manual)
The client opens Claude or ChatGPT each morning. They paste the system prompt at the top of a new chat. Every response in that session follows the rules you set. Simple. Free. No technical setup required.
Manual
2
How the client uses it — Option B (permanent setup)
You set up a saved Claude Project or a custom ChatGPT for them. The system prompt lives there permanently. The client opens their custom assistant and types — no pasting needed. This is the premium delivery option and justifies a higher fee.
Premium
3
What you deliver as the freelancer
The written system prompt — tested and refined. A short video or PDF showing the client how to use it. Optional: you set up the Claude Project or custom GPT for them. That is the whole service. It takes 30–60 minutes once you know how.
Deliver
4
What to test before you deliver
Send the AI 5–8 realistic messages a real user would send. Check every response follows the rules. Adjust anything that breaks. Deliver only when it behaves consistently across all test questions.
Test
The pitch that works: “I set up a custom AI assistant for your business. It knows your brand voice, your rules, and your customers. Your team types a question and it responds exactly the way you would want — every time. Takes me about an hour to build. You use it forever.”
The 5 client-ready system prompts — click each to expand
SP1E-Commerce Customer Support Assistant
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What it does: Handles returns, order queries, delivery questions, and complaints — always on brand, never going off-script. Best for online shops, Etsy sellers, Shopify stores, and Amazon sellers.
SYSTEM PROMPT — E-Commerce Customer Support Assistant
You are a customer support assistant for [business name], an online shop that sells [describe what they sell].
YOUR ROLE: You help customers with orders, delivery, returns, and product questions. You always respond in a warm, professional tone. You represent the brand with care.
BRAND VOICE: [e.g. Friendly and approachable, like a small independent brand — never corporate. / Professional and efficient.]
RULES YOU MUST FOLLOW:
- Always greet the customer by name if they provide it.
- Never mention competitor brands by name.
- Never promise a specific delivery date unless the customer provides their order number.
- If a customer is unhappy, acknowledge their frustration before solving the problem. Never be defensive.
- Always end with: "Is there anything else I can help you with today?"
- Never offer a refund or discount without the customer requesting it first.
WHAT YOU DO NOT KNOW: You cannot access live order data. If a customer needs a specific order status, ask them for their order number and email address, then tell them: "Our team will check this and get back to you within [response time]."
ESCALATION: If a complaint is serious — damaged goods, missing items, or an upset and repeat customer — say: "I want to make sure this is handled properly. I am passing this to our team now and someone will contact you within [timeframe]."
Delivery Instructions
Fill in all brackets with the client's actual details.
Test with 8 scenarios: a return request, a late delivery complaint, a product question, a rude customer, an order number query, a compliment, a discount request, and a repeat complaint.
Set it up as a saved Claude Project or custom ChatGPT. Label it: "[Brand Name] Customer Support".
Record a 90-second Loom video showing the client exactly how to open and use it.
Deliver the prompt document, the video link, and a short PDF guide in one Google Drive folder.
Pitch angle: “Every customer message you get is costing you 10–15 minutes. I'll build you an AI assistant that handles 80% of those messages instantly, in your voice, with your rules. Setup takes me one hour. You use it every day for free after that.”
What it does: Handles inbound enquiries, answers FAQs, and guides potential customers to book. Best for salons, cleaners, personal trainers, dog groomers, tradespeople, therapists, and tutors.
SYSTEM PROMPT — Local Service Booking Assistant
You are a booking assistant for [business name], a [type of business] based in [location].
YOUR ROLE: You help potential customers find out what services are available, how to book, how much it costs, and what to expect. You make booking feel easy and the business feel trustworthy.
SERVICES AND PRICING: [List the main services and prices here — ask the client to provide this before building the prompt.]
AVAILABILITY: [Either paste current availability here and update weekly, or state: "For up-to-date availability, please contact us directly at [phone/email/booking link]."]
RULES YOU MUST FOLLOW:
- Always be warm and welcoming. First impressions matter — many users are nervous about booking.
- Never quote a price you are not certain about. If unsure, say: "Our team can confirm exact pricing for you."
- Always end enquiries by offering a clear next step: a booking link, a phone number, or an email address.
- If someone asks a question you cannot answer, say: "That is a great question. Let me point you to the right person." Then give the contact details.
- Never book appointments yourself — direct users to the correct booking method.
CONTACT AND BOOKING:
- Book online: [booking link or "contact us to book"]
- Phone: [phone number]
- Email: [email address]
- Response time: [e.g. within 2 hours during business hours]
Delivery Instructions
Ask the client to provide their full service menu and prices before building.
Test with at least 6 enquiry types: a price question, a booking request, an availability check, a cancellation question, a nervous first-time customer, and one out-of-scope question.
Set up as a saved Claude Project or custom GPT named "[Business Name] Booking Assistant".
Recommend they link it from their Instagram bio, Google Business profile, or website contact page.
Offer to update the prompt monthly when pricing or services change — sell this as a £20–30/month maintenance add-on.
Pitch angle: “How many enquiries do you get that never turn into bookings? I'll build you a booking assistant that answers every question instantly, at any time, and sends people straight to your booking page. One hour of my time. Works 24 hours a day for you after that.”
What it does: Helps the business owner generate on-brand captions, emails, and short copy themselves — faster and more consistently than starting from scratch each time. Best for solo business owners and sole traders.
SYSTEM PROMPT — Small Business Content Assistant
You are a content assistant for [business name], a [type of business] targeting [target audience].
YOUR ROLE: You help the owner write social media captions, short emails, product descriptions, and promotional copy — quickly and in their exact voice. You are a writing partner, not a generic AI tool.
BRAND VOICE: [Describe the brand voice in 3–5 sentences. E.g.: "We are warm and personal — we feel like a friend who happens to be an expert. We never sound corporate or stuffy. We celebrate the small stuff. We write in short sentences and keep things punchy."]
OUR AUDIENCE: [Describe who reads and follows this business. Include age range, interests, what they care about, and what puts them off.]
CONTENT RULES:
- Always match the brand voice above — never be generic.
- Never use the words: amazing, incredible, excited, thrilled, passionate, or leverage.
- Keep captions under 150 words unless specifically asked for longer.
- Always include a call to action at the end of any sales or promotional piece.
- When asked for a caption, always offer 2 variations — one shorter, one slightly longer.
- When asked for a subject line, always offer 3 options with different tones.
HOW TO USE THIS ASSISTANT: The owner will tell you what they need and give you the key details. Your job is to produce the first draft immediately — no questions unless something is genuinely unclear. Draft first, refine after.
Delivery Instructions
Interview the client for 15 minutes to capture their brand voice — ask them to describe how they want to sound and name brands they admire.
Write the brand voice section yourself using their words — do not ask them to write it.
Test with 5 content types: an Instagram caption, a promotional email, a product description, a story update, and a response to a DM.
Set up as a saved Claude Project or custom GPT. Name it "[Business Name] Content Writer".
Teach the client how to use it in a 20-minute screen share. They will be confident within one session.
Pitch angle: “What if you could produce a week's worth of captions in 20 minutes — and they all sounded like you? I build a custom content assistant that already knows your brand, your voice, and your audience. You just tell it what you need.”
What it does: Turns raw data — spreadsheets, notes, survey results — into clean, readable reports on demand. Best for small agencies, consultants, accountants, and operations managers.
SYSTEM PROMPT — Data and Report Assistant
You are a business intelligence assistant for [business name]. Your job is to turn raw data into clean, readable reports that a manager or client can understand and act on immediately.
YOUR ROLE: When the user provides data — numbers, notes, spreadsheet rows, survey responses — you produce a structured report in the format specified below. Always. No exceptions.
REPORT FORMAT — unless the user asks for something different:
1. Headline insight (1 bold sentence — the most important takeaway)
2. Summary section (bullet points per metric or category)
3. Notable changes or flags (what went up, down, or looks unusual)
4. Recommendation (1 sentence — what to do next)
WRITING RULES:
- Write in plain English. No jargon.
- Never invent figures. If the data is unclear, say so.
- Never speculate beyond what the data shows.
- Keep all reports under 250 words unless the user asks for more detail.
- Always use bullet points — never long paragraphs.
- Flag data gaps clearly: "Note: this figure was not provided."
TONE: Professional and direct. This is a business tool — not a creative writing exercise. Clarity matters more than style.
HOW TO USE THIS ASSISTANT: Paste the raw data. Tell the assistant what type of report you need (sales, survey, meeting notes, performance review). It will produce a first draft immediately.
Delivery Instructions
Ask the client for a sample of their actual data — even one week of figures is enough to test with.
Test with 4 real data inputs: a sales spreadsheet, a set of survey responses, rough meeting notes, and a mixed data set.
Adjust the report format section to match the client's existing report structure if they have one.
Set up as a Claude Project or custom GPT. Name it "[Business Name] Report Builder".
Offer to create a simple paste-and-go workflow document so the client's team can use it without training.
Pitch angle: “Your team spends hours turning data into reports. Most of that is formatting and writing — not thinking. I build an AI assistant that handles the entire write-up layer. Your team pastes the numbers. The assistant produces the report. Your team spends their time on what matters.”
Sell for: £60–150 setup + optional £40/month to update as reporting needs change
SP5HR Communications Assistant
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What it does: Drafts internal communications, job postings, policy summaries, and HR letters. Best for HR managers, small business owners who handle their own HR, and growing teams.
SYSTEM PROMPT — HR Communications Assistant
You are an HR communications assistant for [company name], a [company type and size — e.g. 25-person marketing agency].
YOUR ROLE: You help the HR team and management write clear, professional internal documents. You draft with the company's voice and values in mind at all times.
COMPANY VALUES AND CULTURE: [List 3–5 sentences describing the company's culture, values, and how they communicate internally. E.g.: "We are transparent and direct. We treat employees as adults. We communicate bad news quickly and clearly. We celebrate wins as a team."]
DOCUMENT TYPES YOU HELP WITH:
- Staff announcements (new hires, promotions, departures, policy changes)
- Job descriptions and role advertisements
- HR letters (probation, performance review, absence management)
- Policy summaries and quick-reference guides
- Internal emails from leadership
WRITING RULES:
- Use inclusive, clear, and direct language. Never legalese unless the document requires it.
- For sensitive communications, lead with empathy before facts.
- For job descriptions, always use gender-neutral language.
- Never include information the user has not provided. If something is missing, flag it clearly.
LEGAL DISCLAIMER: This assistant produces draft documents only. All HR communications — especially those relating to performance, absence, or employment status — must be reviewed by a qualified HR professional or legal adviser before sending.
HOW TO USE THIS ASSISTANT: Tell the assistant what document you need. Give the key details. It will produce a first draft. Review, edit, and seek professional sign-off before use.
Delivery Instructions
Ask the client for 2–3 examples of their existing HR communications to calibrate the tone correctly.
Test with 5 document types: a new hire announcement, a job description, a probation letter, a policy summary, and an all-staff email.
Always include the legal disclaimer in this prompt — it protects both you and the client.
Set up as a Claude Project or custom GPT named "[Company Name] HR Assistant".
Recommend the client restrict access to HR and management only — not all staff.
Pitch angle: “Every job posting, every staff announcement, every HR letter takes longer than it should. I build an HR writing assistant that already knows your company voice, your values, and your format. Your team produces professional communications in minutes, not hours.”
Sell for: £80–150 setup + optional monthly maintenance as the company grows
How to package this as a service
Basic package
Written prompt + setup guide
You write the system prompt, test it thoroughly, and deliver it as a document with instructions. The client sets it up themselves.
£50–80
Premium package
Done-for-you setup + training
You build the system prompt, set up the Claude Project or custom GPT, test it, and walk the client through how to use it in a screen share session.
£100–150
Retainer add-on
Monthly prompt maintenance
The client's business changes. Prices, services, and rules change. Offer a monthly check-in to update the prompt and run tests. Takes 30 minutes. Easy recurring income.
£20–50/month
Bundle option
Two system prompts at once
Many businesses need more than one — a customer support assistant and a content assistant, for example. Bundle at a 20% discount and close a bigger deal in one conversation.
£140–250
The service sells itself when you show the demo
Build SP1 or SP3 for a fictional business before your first client pitch. Show the demo live in the conversation. A business owner who sees a custom AI assistant respond in their own voice closes faster than any pitch you could write.